記事 | オーガニック市場てんぶす

Hello! This is Tenbusu Organic Market☆

We are excited to introduce our new collaboration between PANTA+RHEI, Tenbusu’s original brand, and LAYDAY BEER, a brewery based in Ishikawa, Uruma City! Together, we have launched the "NATURAL BOOST BEER" series, a line of natural energy beers!

For the first release, "Ryukyu Irabu Lager" is officially making its debut on April 1, 2025!

To celebrate the launch, we are offering 20% OFF on Ryukyu Irabu Lager from April 1st (Tue) to April 31st (Wed)!

Ryukyu Irabu Lager 998 yen (tax included) → 798 yen (tax included)

Additionally, all previously released PANTA+RHEI products will also be 20% OFF!

Himalayan Hydrogen Rock Salt Soy Sauce 1,656 yen → 1,324 yen

Himalayan Pink Rock Salt Soy Sauce 1,588 yen → 1,270 yen

Sun-Dried Sea Salt Soy Sauce 1,750 yen → 1,400 yen

Natural Miso 1,188 yen → 950 yen

Ryukyu Jūgenmu Miso 1,188 yen → 950 yen

Ryukyu Medicinal Miso 1,188 yen → 950 yen

Himalayan Rock Salt [Pink] 573 yen → 458 yen

Premium Brown Sugar 864 yen → 691 yen

Since stocks are limited, we encourage you to take advantage of this opportunity!

▶ What is NATURAL BOOST BEER?

NATURAL BOOST BEER is a collaboration between PANTA+RHEI, a brand by Tenbusu Organic Market, and LAYDAY BEER in Ishikawa, Uruma City. This beer series integrates Okinawa’s finest natural health ingredients to create a harmonious balance between relaxation and wellness, offering a richer lifestyle through beer.

▶ What is Ryukyu Irabu Lager?

Irabu refers to Erabu sea snake, a traditional ingredient used in Ryukyu royal cuisine. It is still considered one of Okinawa’s most potent health foods today. However, due to extremely limited production, it is rarely found on the market and is often called a "phantom ingredient."

In addition to this rare Irabu, we have carefully blended other Okinawan superfoods such as Golden Ginger, Okinawa Kōgon Turmeric, Long Pepper, Moringa, Korean Ginseng, Black Turmeric, and Maca into a lager-style beer that suits the Japanese palate.

Alcohol content: 5.5%

▶ Ingredients

Malt (Germany), Hops, Erabu (Ishigaki), Raw Sugar (Okinawa), Sugarcane Juice (Okinawa), Molasses (Okinawa), Golden Ginger, Okinawa Kōgon Turmeric (Okinawa), Cinnamon, Cardamom, Long Pepper, Moringa (Okinawa), Korean Ginseng, Black Turmeric, Maca, Kudzu Powder

"Ryukyu Irabu Lager" Open Tap Party - Try it Fresh on Draft!

Join us for an Open Tap Party at Gajalam, where you can enjoy fresh Ryukyu Irabu Lager straight from the tap!

To enhance the beer experience, we have an improvised jazz live session with visual projections, live painting by famous artists, ambient-themed DJ performances, and PANTA+RHEI’s special collaborative food menu.

Come and enjoy delicious craft beer with chill music and art performances!

📅 Date｜April 26, 2025 (Sat) 18:00~

📍 Venue｜Gajalam (Akamichi, Uruma City)

📍 Google Maps｜https://maps.app.goo.gl/U3qnU7Cp6wbf7zPQ6

💰 Entry Fee｜1,000 yen (includes 1 drink)

Performances & Artists

🎷 JAZZ LIVE｜Cogito, ergo JAZZ

🎨 Live Painting｜nami & Popo Arujo (from Yakusoku no Basue)

🎧 DJ｜Hiro-Uehara / setaro / TAICHI

🎥 Visuals｜LOOCHOO LUDENZ

🔗 More details →https://tinyurl.com/2c4qxaxb

What is PANTA+RHEI?